DEVIATE: The Science of Seeing Differently

By Beau Lotto

Available for purchase now!

A Hachette Books Release, USA & Canada,
Tuesday April 25, 2017
ISBN: 9780316300193
Hardcover, Ebook, Audiobook
Price: $28.00 US / $36.50 CAN
Trim: 6 x 9″
Page Count: 354

A Weidenfeld & Nicolson Release, UK, Thursday, April 27, 2017
ISBN: 978-1474600330
Hardcover, Ebook
Price: £20.00 UK
Trim: 6 x 9″
Page Count: 354

It’s time to See Differently with DEVIATE:

eau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn’t evolve to see the world accurately. It can’t! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.


Book Beau Lotto for Speaking here.

For general book queries please email

DEVIATE is available for corporate or bulk purchase, or in a premium edition for your special use. For details and a quotation, please contact Hachette Book Group Special Markets team at 1-800-222-6747 or via email at

For book press inquiries:
In the USA/Canada, please contact Michelle Aielli, Associate Publisher/Executive Director of Publicity, Hachette Books.

In the UK, data to come.